25 January 2009

Managing your Newsletter Subscribers

For those of you who are in the marketing and real estate profession, you need a good way to keep in contact with your customers and clients. In this day of computers and emails, you will want a system that is powerful enough to accomplish the goals you want, yet easy enough to use. I know that when I was selling real estate, one of the hardest tasks I had was keeping up-to-date with my clients. Since this was in the day before the Internet became popular, I had to do it the old-fashioned way: phone calls and letters. Now, you can keep in contact with your customers by using an email newsletter. This will not only keep your company in the forefront of their mind, but it will also let them know that you are thinking of them. However, this is only effective if you give your client useful information.

By using a Trade-Marked spamcheck, iContact checks every newsletter to make sure it complies with the CAN-SPAM Act and, because they have a whiteletter agreement with the major ISP’s, this ensures that your newsletters will get into the inbox (and not the junk box) of your client. iContact Email Marketing takes pride in being known as a reputable company, if this were not the case, then why would companies such as Ford, Bank of America, Re/Max, and even the Presidential Campaign of Barack Obama, use them. What exactly does this service do for you? Well, in addition to sending your newsletters to your subscribers, they also provide real-time tracking, so you will know who is opening or clicking-through. You can choose which customers receive which newsletter; you define the parameters of your subscriber list and how it should be used. If you are going away on a business trip, you can schedule the delivery of your newsletters in advance. If you do not have a template for your newsletter, they have over 300 from which to choose. I have just touched upon a few of the services provided; however, a few categories include: managing, follow-up, and tracking.

Now, don’t worry if you are a small company just starting out, as they make it extremely affordable for you. For just $9.95 per month, you can manage up to 250 subscribers. The price per month is connected to the number of subscribers you have, so you don’t pay for services you can’t use. Although other companies charge extra, iContact includes an autoresponder and survey tool with your service. They even allow you to take it for a free 15-day test drive. So, if you are starting a new email campaign, then why not try their service and discover for yourself what over 41,000 customers already know.


  1. I am Harriet: You're welcome. If you need any additional information, please let me know.


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